Handling ‘Crazy Talk’ From Your Competitors

Beautiful pregnant woman.Ever had a scenario where a client who you feel you’ve made some breakthroughs with relating to health and fitness comes up to you and asks a question something like this:

“[Insert name] says I shouldn’t pull my abdominal muscles in because it could harm my baby?”.

Or:

“I’m having an elected c-section, and [insert name] tells me I don’t need to work my pelvic floor muscles – is that right?”

It’s a tad awkward, isn’t it?

 

And, it puts you in a fairly uncomfortable position.

There are a few ways of dealing with these situations I’ve found over the years.

You can:

1)      choose to ignore things and bury your head in the sand, or

2)      set the record straight in as diplomatic way possible.

Pre and postnatal clients are often hungry for information, aren’t they?

But, at the end of the day, it’s your job as a trained, educated and insured Pre/Postnatal Specialist to separate the wheat from the chaff when it comes to deciphering what isn’t and what is completely untrue.

frontpageThe internet’s another fabulous tool of misinformation, and you may find from time-to-time, clients reference a website with outdated facts pertaining to exercise for pre/postnatal women.

If you have an informative blog on your website, the easiest thing to do when you’re back at your desk is email that person over a link to a post on your website.

If it’s a topic that comes up frequently in your classes, then it SHOULD be on your blog anyway, or at least feature in your next client newsletter, or even better – it should be a FREE gift that you give away to any pre/postnatal clients who stop by on your website.

What? You don’t have a blog or a weekly newsletter or a sign up box on your website?!

Shame on you!

I’m kidding of course, but consider this a reminder that one of the best ways of building rapport with your clients is through the written word, ok?

25 done for you blogs coverIf you lack the time and energy to write good quality content for your newsletters or blogs, click here for a great time-saving solution.

So, put simply when someone says something that’s completely untrue:

  • Be authentic to you
  • Be true to your brand, and
  • Follow your dreams of helping educate and empower pre/postnatal women

Now, I’d love to hear from you!

What weird and wonderful things have you had said to you about pre/postnatal exercise that simply weren’t true?

Do you find it difficult to be diplomatic when it comes to your clients being misinformed?

Pop a comment below.

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1 Comment:


  • By Cherry baker 01 Sep 2014

    I’m more commonly getting told that Doctors are saying to mums to be not to sleep on there backs !
    This is putting fear of God into them when they wake up and find themselves on their back .
    I feel this is not necessary as you are proped up and if you has oxygen shortage enough to damage baby you would wake up . What does everybody else think ?
    Do you know anything about lazy daisy classes ? Don’t know anything about them just not sure what time means ?

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