When it comes to rehabilitating clients with pelvic floor dysfunction, the one thing I avoid in all of my marketing literature is the claim that what I do is a quick-fix.
Class participants see me once a week over a course of 6 weeks for a 45 minute session.
Individual clients come into my clinic for an hour, at 3-weekly or monthly intervals (depending on the issue they have, as sometimes I’ll see someone fortnightly, but that’s quite rare).
1. TIMESFRAMES ARE KEY
To be quite honest, I’d prefer it if I could sign my class participants up to a 6 MONTH course rather than 6 WEEKS…
…but, they wouldn’t do that because there’s a reason (usually financial) as to why they have chosen my group exercise class, over coming to see me 1-2-1.
Even though, many of my group exercise clients could 100% benefit from coming to see me individually, because 1 hour of my time is worth so much more than 45 minutes in a group setting.
If you’re claiming you can fix someone’s pelvic floor problem, you need to give them a bit of a timeframe as to when they’re expected to see results.
A new client who came to my class this week asked me this very question at the end which is fair enough.
Want to know what my response was?
Here you go:
“Well, I have had clients see an improvement in just 4 days, but that’s only if you do everything I say…”
So, I left the client motivated for sure, but will she see a decrease in her symptoms in 4 days?
Who knows? I can’t make the claim that that timeframe applies to everyone, can I?
2. QUICK FIXES DO SELL
And, it’s what people want nowadays.
It doesn’t matter that your clients’ children are 13, 15 and 17 years old, and your client’s had stress incontinence ever since the birth of their first baby.
People still want to be shown how easy it is to fix their sneeze wee symptoms, even though they’ve suffered for years and years, and largely neglected their own health in the process.
It really is rather sad (and annoying).
3. WE’RE IN FITNESS, AND THAT’S WHAT’S EXPECTED
Claims such as:
“7 days to a six pack”
“Drop a dress size in a month”
“30 days to a new you”
Are all very well, but you’ve got to ask yourself if these are giving people lasting results or not, huh?
Many of the weight loss claims that are made, particularly in our industry are quick-fixes.
People sign up to programs, get excited initially, and may indeed see an improvement whilst they have the support network around them…
…but as soon as they’re out of your caregivers bubble, the weight and unhealthy lifestyle sometimes somehow soon creeps back in/on.
4. IS “RESULTS-DRIVEN” REALLY WHAT WE’RE OFFERING?
I don’t mind saying “this program gets results” but you’ve got to make sure you can eat your hat, if you’re laying claim to it.
What would happen if someone followed your advice or program and then didn’t get any results?
I haven’t “fixed” every client’s pelvic floor problem that has come through my door, for example.
What about you?
And, I’m not even talking about the tricky cases that have you scratching your head here, or those clients whose progress is somewhat slower either…
I prefer to use terms like “lessen the symptoms of” or “rehabilitate” because it’s a pretty hard claim to say you’re going to “fix” someone’s prolapse – even I can’t do that.
Sure – I can lessen the symptoms alongside it, but I can’t reverse a prolapse entirely, particularly if it’s at stage 4 now.
My success rate for up or downgrading (depending on your perspective!) a client’s prolapse is pretty good, but it’s not 100%.
Some prolapse symptoms take months to decrease, and it only takes one moment of “Damn, why did I lift that object like that?!” for them to reappear, for example.
So, what about you?
Do you claim to “fix” someone’s pelvic floor, or are you going to adjust your marketing material accordingly?
Food for thought I hope anyway.
This is what my Your Pelvic Matters online Teacher Training program is all about.
It’s a very different approach, for a very different result.
It’s non-traditional sure, but I’ve had clients lessen the symptoms of their pelvic floor by simply by releasing tight muscles in their feet and lower/upper legs.
If you’ve been prescribing ‘squeeze and release’ and ‘draw up and hold’ exercises to clients and seeing very slow progress…
…maybe it’s time you changed your approach too?
The Your Pelvic Matters online exercise program is for exercise, fitness, movement, Yoga, Pilates, Personal Trainers, Physiotherapists, Chiropractors and Osteopaths already serving pregnant and postnatal women.
Not only will it address dysfunction in your clients – you’ll learn a tonne about your own body as you work through the materials.
Your Pelvic Matters is very much a program of discovery which will in turn improve your bedside manner dealing with clients with problems ‘down there’ because…
…you’ve been there and done all of the exercises yourself in the lead up to certification.
I look forward to taking you along this amazing journey so you too can have clients “lessen their symptoms of pelvic floor dysfunction in as little as 4 days” too.