Quite honestly, I think I surprised myself with how quickly and successfully I filled the places in my new “Your Pelvic Matters” exercise class…

…and that’s why I’m going to share with you today, exactly how I did it.

I’ve done a heck of a lot of 1-2-1 and small group personal training sessions over the past 2 years using the techniques I’ve developed to help women rehabilitate their pelvic floor, but never advertised a live session for 12 participants.

Due to timetable constraints and a venue not being available, it’s been a long time coming, but it’s certainly paid off.

Let me share the tactics I used to sell out my pelvic floor exercise class in just 10 days!

 

1. SET UP A “HOT LIST”

For at least a month or so before your cart opens, start collecting emails from people who are interested in your new offering.

These prospective clients are “hot” for you right now.  You’ve obviously done something to either pique their interest, or you’ve put out some great content already that’s instilled some trust.

2. INTRO VIDEO

It took me 17 takes (har har!), but I can’t stress the importance of filming a “to camera” 2-3 minute video of you introducing what your product/service is, and specifically who it’s for.

This video can be used again and again in future launches, and it needs to be shared out to the masses, as often as possible.

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When it comes to training the pelvic floor muscles during pregnancy and after birth, I’m here to tell you, things in the ‘downstairs’ department in recent years have most definitely changed.

I use a full-body approach to rehabilitating pelvic floor dysfunction.

You can find out more about what techniques I use here

When I see a new client with front or back bottom issues, the first thing I ask them to do as they enter my treatment room is take off their shoes.

The next thing I invariably say is:

“No, no, DON’T sit on the chair! I’ll explain why in a moment. For now, let’s pop you down here instead…”…

…and I proffer her a a Yoga bolster or big pile of firm cushions to sit on on the floor instead.

She’s generally confused.  But compliant.

I then let her lead the next 5-10 minutes of conversation, where I gather information and note down any relevant history of her pelvic floor symptoms.

I listen.  I writeI observe.

By the time the verbal health screening segment is over…

…I’ve already done a pretty thorough physical client assessment (with just my eyes).

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When it comes to training the pelvic floor muscles during pregnancy and after birth, I’m here to tell you, as a trained Ante/Postnatal Fitness Expert who keeps her education and skills fresh and up-to-date, things in recent years have most definitely changed.

Strengthening the pelvic floor muscles for postnatal women should be of paramount importance.  No news there. 

Keeping the pelvic floor muscles in check during pregnancy is vital too.  Again, no surprises.

Stress incontinence (that’s where you when you laugh, cough, sneeze or do exercise and a bit of wee or poo comes out too), is quite common with 30% of new mums suffering with the condition for up to 3 months after birth. 

It’s actually probably higher than that figure truthfully though.

In one recent study, it’s predicted that up to 80% of women in the US will suffer with some form of pelvic floor dysfunction at some point in their lives, unless something is done pronto!

I think you’d agree – Houston, we have a problem!

The good news is though, extensive research and testing has been done in recent years to find out more about how the pelvic floor functions; how it becomes weakened; and what causes dysfunction within it.

Let me explain in a little more detail why my approach to pelvic floor education is different, and why you need to change yours too:

1. WHEN CLIENTS LEAK, IT’S OFTEN ON MOVEMENT

When someone suffers the embarrassment of leakage of urine or faeces, it’s also often associated with movement. 

This could be just in day-to-day activities:

  • when you run up/downstairs without thinking,
  • you chase after your toddler/baby,
  • you pick up a heavy object too quickly,
  • you do exercise and notice you leak etc

Nowadays, we train the pelvic floor muscles WITH movement.

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Postnatal DVD film shootI once met a client who came to my postnatal Pilates classes who had all 3 of these issues:

 

1) Abdominal separation (3 finger width gap above and below the navel)

2) Pelvic floor weakness (she was wetting herself on impact), and

3) An umbilical hernia (diagnosed by her GP)

 

I’ve rehabilitated and lessened the symptoms all of these 3 conditions in a lot of women (and men) over the past few years.

 

And, what’s surprising is: they’re all linked.

 

How?

 

Let me explain a little further:

 

TOO MUCH PRESSURE

The human body has 3 cavities:

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claire-44-2-copy-copyHi!  I’m Claire Mockridge, an Ante/Postnatal Fitness Expert who’s worked with over 1,000 pre/postnatal women.

 

When it comes to training the pelvic floor muscles during pregnancy and after birth, I’m here to tell you, things in the ‘downstairs’ department in recent years have most definitely changed.

 

I use a full-body approach to rehabilitating pelvic floor dysfunction.

 

You can find out more about the techniques I use here.

 

When I see a new client with front or back bottom issues, the first thing I ask them to do as they enter my treatment room is take off their shoes.

 

The next thing I invariably say is:

Read More

When it comes to training the pelvic floor muscles, it’s vital that we take stock and think about the flexibility aspect of this musculature, particularly in relation to our pregnant clients.

With many of us sitting down for the majority of our day (not just pregnant clients here), and choosing this position for ‘comfort’, it’s starting to affect the very functions of our pelvic floor muscles.

How are you sitting right now reading this?

Are you sat with your feet flat on the floor, knees hip-distance with a neutral pelvis?

What’s ‘neutral’ in chair-sitting?

Well, that’s where your hip bones (ASIS = hip bones at the front of your pelvis) are directly above the pubic bone (PS = pubis symphysis)?

NB – If you place your hand in your lower back here, it should be ‘concave’, not ‘convex’.

Or, did you notice, you have a tendency to sit on your coccyx with your tailbone tucked under and your hip bones way backwards?

Flat arse syndrome, anyone?

Now, with this information in mind, think about the origin and insertion points of the pelvic floor.

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Uterine ProlapseToday, I’m listing 4 popular exercises that are best avoided for any client suffering with Pelvic Organ Prolapse (POP).

I’ve broken some of the moves down, with details on WHY they’re best avoided.

As fitness instructors, personal trainers and Pilates instructors, we have a Duty of Care really, to ensure that the types of exercises we prescribe to our clients in a group setting, doesn’t make someone’s pelvic floor dysfunction worse.

More education is needed in relation to POP (Pelvic Organ Prolapse) and although you may not feel particularly comfortable broaching the subject with your group publicly, a little bit of information can go a very long way.

Write a newsletter listing 5 FAQs about the pelvic floor for your class participants – even if your client group isn’t pre/postnatal.

I’m pretty sure it will resonate with someone, ok?

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pelvisfloorsideIf you’ve not jumped on the whole functional, movement-based pelvic floor exercise bandwagon, then I’m here to share you some easy, simple exercises with you that will help train your pre/postnatal clients’ pelvic floor muscles.

If you missed my series of articles giving away Everything You Should Know About Training the Pelvic Floor, they’re listed here:

1)      3 Things You Should Know About Training the Pelvic Floor Muscles

2)      3 MORE Things You Should Know About Training the Pelvic Floor Muscles

3)      EVEN 3 More Things You Should Know About Training the Pelvic Floor Muscles

Nowadays, I don’t prescribe isolated ‘Kegels’ to my clients.

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If you’re a regular follower of my blog you might realise that I’m a bit of a Pelvic Floor Geek now, having written quite a few posts about the pelvic floor recently.pelvis

 

Let me just clarify – you asked for it, so I’m delivering it!

 

Today, I’m here with “ANOTHER 3 Things You Should Know About Training the Pelvic Floor“.

 

How many “I Know What You Did Last Summer” movies were there again?!

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pelvisfloorsideI recently wrote a blog post titled “3 Things You Should Know About Training the Pelvic Floor

 

As you’re probably time-poor, I’ll give you a quick synopsis:

 

1)      The pelvic floor is NOT designed to exercise in isolation

2)      If a pelvic floor muscle is too tight, kegels will only make it tighter, weaker and looser, and

3)      Doing movement-based exercise is up to 75% more effective than doing a Kegel alone.

Read More


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