a) you’re regularly updating your blog every week, fortnight or month,
b) you’ve published a few blogs on your website, but haven’t updated it for ages, or
c) you’ve never even started blogging, have no idea what you’re doing and/or don’t even have the blog function set up on your website
When female wellness folk talk to me about blogging, I hear all sorts of frustrations and misunderstandings.
I get it. I was exactly like you when I first started out too!
I remember my brother setting up my first website for me (for free) over 10 years ago, and he said:
“Claire, you must have LOADS of stuff you can give away for free”
And my response was:
“Well, if anyone wanted that information, they’re going to have to PAY for it and BOOK on one of my classes”.
Hopefully by now, you will have an active blog attached to your website.
If you don’t, then I can’t tell you how much you’re really missing out!
Educating your pre and postnatal clients is key to building rapport and getting yourself out there as a Pre/Postnatal Specialist.
New mums and mums-to-be are hungry for information, what you need to do, as a pre and postnatal expert is, impart the right knowledge on them.
Blogging is an incredibly effective way of doing this.
I have 2 contacts close to me here in Nottingham who blog for a living.
Yes, you heard me correctly – their sole source of income is made from blogging.
Both had young families when they first started out, and they took a career break, deciding not to return to their high-pressured jobs once their blogs become successful.
How’s reach on your Facebook Page right now?
If it’s abysmal, then you most definitely want to keep reading!
Did you know you can actually see when your clients most often log on and check Facebook?!
Why is this important though..?
Well, you may find that you’re churning out all of this great content. For example:
- blog posts,
- hints and tips,
- answers to FAQs,
- links to news articles,
- inspirational quotes,
- behind-the-scenes pics,
- Facebook live sessions
Need help with client retention?
One of the main hardships every Pre/Postnatal Specialist faces (after the initial constant marketing/advertising battle to find pre/postnatal women in the first place!), is the issue of client retention.
Every pregnancy is different, and every postnatal recovery is too, so I can’t stress enough that it’s important that you don’t push your clients into returning back to, when they don’t feel ready, ok?
Softly, softly, is a much better approach, ok?
But, if a mum-to-be has had a healthy pregnancy, followed by a straightforward birth/labour and a non-clingy baby, then you’re kind of on to a winner.
Being a new mum is a very demanding job, not just physically, but emotionally too.
Caring for a newborn baby changes some women’s perspective on life and so we, as Pre/Postnatal Experts, can’t expect 100% of our pregnant clients to hold exercise or whatever it is that you offer, at the forefront of their minds.
Wow – what a great time @PilateswithPriya and I had on Tuesday 13 October 2015!
Not only did we have an amazing selection of Pre/Postnatal Specialists jump online, but…
…we also had none other than @Jacqueline_Gold (CEO of Ann Summers) join in the conversation, tweet and retweet us!
How cool’s that?!
You can see the details in the pic here:
The topic for this month’s #ppnchat was Twitter Tips For Pre/Postnatal Specialists.
I think you’d have to agree that when a well-known inspiring business woman pops in to give support – it kind of endorses the notion that Twitter is pretty cool!
Twitter has a completely different feel to Facebook.
If you missed the #ppnchat and really want to learn how to get to grips with Twitter…
You’re in for a treat here…
I’m going to take you BEHIND THE SCENES at MockridgeHQ…
A little window into my soul as a Pre/Postnatal Expert, so to speak…
I’ll be sharing a list of client questions I’ve received so far this week….
…and I’m inviting you to come and rejoice in the celebrations I’ve encountered and hard times too.
Join me LIVE on Periscope the morning of THURSDAY 30 JULY 2015 where I’ll share this information with you.
I spent all of Friday at the ICC in Bimingham at one of the BEST networking and business Events I’ve ever had the privilege to be invited to.
Theo Paphitis (ex-Dragons Den and Entrepreneur) runs a competition every Sunday evening on Twitter called #sbs which stands for Small Business Sunday.
If you’re not on Twitter, get yourself on there, because you too could WIN yourself this Award.
Here’s Theo on stage – he’s in his element, eh?
#SBSEvent2015 wasn’t just about Theo.
He’s passionate about small businesses, and if you’ve ever read his book or know anything about him, you’ll understand where this drive comes from.
He wants you to succeed. You, the sole-trader. You, the one-man-band. You, the tiny online business that operates from your spare room.
This is the THIRD #SBS Event I’ve attended (having won this Award in August 2011) and every year they get bigger and bigger, and indeed better and better.
There’s plenty of time set aside for networking and talking shop with other small business owners.
This year, I must’ve had a magnet attached to me, because a high percentage of the people I talked to or randomly sat next to to strike up a conversation with worked with pregnant or postnatal women.
What are the chances of that happening?
It was a great day of inspiration, and because there were plenty of breaks in between speakers etc, I managed to build my network of contacts not just for me, but for you reading this too, if you’re a Pre/Postnatal Specialist somewhere in the UK.
At this year’s Event, Theo held a ‘Question Time’ with 3 speakers, all from different businesses and backgrounds.
- Judy Naake – St Tropez
- Julien Callede – Made.com
- Rob Forkan – Gandys flip flops
After hearing these success stories, the focus was then placed on the audience and we were then able to ask questions from the Panel of Experts.
This opportunity doesn’t happen very often as you can imagine, and the questions were a mixture of pleas for help, offers of work/contracts and good solid advice.
I guess the moral here is: if you don’t ask you don’t get and that was evident.
If you’d like to know more about how I won the #SBS Award, follow me on Twitter here and I’ll show you how simple it is.
As some of you know, I’ve been around the pregnancy and new mum circuit for a while.
I’m pleased to say my very first community-based Mummies and Buggies class is still on the timetable all these years later of a Wednesday morning.
So, it’s true to say I know I must be doing something right on the marketing front.
And, as you know, I am more than happy to share my advertising tips with you to help you succeed too.
My Inbox has been busy recently with emails from business contacts requesting lunch dates, guest blog posts and joint venture projects.
I must say – it’s a good position to be in, and certainly achievable for every Pre/Postnatal Specialist out there.
It just takes a little bit of tenacity on your part.
So far this month I’ve had:
- a Women’s Health Physio get in touch to talk about all things pelvic floor,
- a fellow Pre/Postnatal Specialist who lives in a neighbouring county has suggested a lunch date,
- my Osteopath who I send babies with colic to wants to write a blog post for my site,
- my Ante/Postnatal-trained Chiropractor are in talks about joint venture work, and
- a client has referred a newly-trained Pre/Postnatal Specialist to me asking for cross-promotion, and
- an ex-client has been in touch asking if it’s ok to pick my brains about the advantages/disadvantages of buying into a baby-related franchise.
If you’d like to to know how I’ve achieved this, here are my top tips for positioning yourself in business:
- Make a list – with names of all of the people you want to network with (and don’t forget to follow them on Twitter and ‘Like’ their Facebook Page too)
- Introduce yourself via email – explaining what it is you do and what benefit you’ll give to them should they be interested in forging a relationship with you
- How’s your shop window? – make sure your website looks the bomb, you include your Social Media links in your email and mention what days/times you’re available (this saves time playing email tennis back and forth getting a date in the diary)
- Be patient – Don’t worry if a professional you really want to forge a relationship with doesn’t reply straight away – set yourself a reminder to follow them up a week or so later (sometimes people just need a little nudge, alrighty?)
- Do the work for them – If you’re interested in writing an article for their newsletter or a guest blog post suggest 5-10 sample article headings so they get a feel for what it is you do, and they can pick a good match from your list (again, this is for time-saving purposes and it’s a good way of soft selling)
- Reciprocate – Offer to promote their services on your blog/newsletter/Social Media channels too, if appropriate
- Date sorted? – Excellent! When you do get to meet each other face-to-face, go in with a plan and your game face on (every relationship is two-way, remember)
- Don’t forget! – Take a small supply of business cards, your notebook, pen and diary
Oh, and do you want to know what one of the most missed opportunities in business is?
It’s following up.
So, after your meeting, wait a few days and whizz them a quick ‘nice to meet you/I look forward to working with you in the future’ email.
It’ll do wonders for boosting that relationship.
What are you waiting for?
Off you go, make that list and make it happen!
Ever wanted MORE pre/postnatal clients on your mailing list?
Well, today I’m sharing another:
3 List-Building Tips
A sure-fire way of getting more subscribers to your list is to run a Facebook Ad.
Send people do what’s called a ‘Squeeze Page’ to get more sign ups, examples are LeadPages and InstaPage.
Grab the link from the squeeze page and use it to direct people to sign up to your list.
Put simply, a squeeze page is a page separate from your website which focuses people on one thing eg signing up for your list, or buying a product, or downloading a file etc.
There’s no distractions – just a sign up box or pay now button.
Once you have your squeeze page (or private page on your website) set up, your freemium organised and you’re ready to start taking names, share the link on Social Media.
A great way of getting people on your list for that week is to share the subject of your newsletter eg “Want to Know How to Fix Abdominal Separation?” – sign up here.
Or, “Find Out Why Exercise Is Vital During Pregnancy” in Thursday’s newsletter – sign up here.
OFFER A FREEMIUM
A ‘freemium’ is like a little gift, you give away for FREE to people, in exchange for a prospective client adding their name to your list.
It could be a short video of you talking, a soundcloud.com podcast/audio file, a worksheet of exercises with pictures, an excerpt from your e-book.
Whatever it is, keep it short, simple and relevant to the client group you’re wanting to attract.
People love a bargain, don’t they? It’s unfair to ask people to part with their contact details, without YOU first giving them some value, eh?
And, there you have it!
When it comes to the world of winning business, I have a few tricks up my sleeve which I’m more than happy to share with today.
Having attracted well over 1,000 pre/postnatal women into my fitness and Pilates classes, you could say I know a thing or two about what my target market want, what they’re willing to pay for and why they keep coming back for more.
As exercise instructors, we’re incredibly good at the ‘performance’ part of our job in front of our audience, but when it boils down to getting clients to sign on the dotted line it’s really, really tough, isn’t it?
The world’s full of ‘tire-kickers’ – people who surf the internet looking for the best deals, but I guess at the end of the day, are these the types of clients you want to attract into your classes? Have a good long think about that for a moment, please.