Postnatal-21Today I’m answering a FAQ which I’m often asked by Fitness and Pilates Instructors when they embark on setting up a postnatal session.

If you’re wanting to have babies present, whilst mum exercises during your class, then you’ll want baby to be sleepy or with a bit of luck, fully asleep during your session.

Times that work best are:

  • 11:00am
  • 12:3opm
  • 1:30pm

If you’d like to know how to set up a successful postnatal mum and baby buggy workout, Pilates class or exercise session, click here for a step-by-step guide, including downloadable lesson plans to add exercise ideas to your sessions.

Postnatal-124Today, I’m sharing my top 5 business tips that have helped the pre and postnatal arm to my business survive and thrive:


  1. Ask clients to pay upfront – A must when dealing with the client groups I attract.  You may have a very successful pay as you go business, and I’d like to say “well done” to you!  There will be times though, when numbers on your supposedly busy class will plummet and there goes your profit for the evening.  All of my classes are run on a pay upfront basis.  Yes, all of them.
  2. Set firm but fair terms and conditions – If you don’t set terms and conditions or have a clear refund policy, people will use you as their doormat.  Harsh but true.
  3. Passive income stream – If you want to be teaching your classes until you’re 70+, then you might as well skim right on by to the next point here.  If, however, you don’t want to teach forever, setting up a successful online business/passive income stream is vital.  I love making money whilst I sleep.  You can too.
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Postnatal-101When it comes to working with postnatal clients, there are few things that you can do as a Pre/Postnatal Specialist to help:

  • elevate your profile,
  • set you apart from your competitors, and
  • get clients to refer friends to you

My question to you is, are you committed, ready and willing to apply these top tips?  If so, let’s get started…

It’s hard work working with a transient client base like postnatal women.  I know this only too well.

I’ve found out the hard way what works and what doesn’t with this population, and I’m here to list my Top Tips when it comes to impressing your new mums, so here goes:

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How are your pregnancy and postnatal classes at the moment?

Ante/Postnatal Fitness Expert

Happy with the numbers, or would you like more clients in the door?

Do you really struggle with marketing to this niche population?

Feel as though you’re stuck in an advertising rut?

Want to know WHY some marketing doesn’t work?

Have you spent lots on over the years only to gain very little return for your investment?

Discovered that the advertising you did 5 years ago no longer works?

Well, I’m more than happy to help!

Hi!  I’m Claire Mockridge, Ante/Posntatal Fitness & Marketing Expert, and I’ve worked with over 950 pregnant and postnatal women – that’s a lot of bumps and a lot of babies, let me tell you!

I’m passionate about educating and empowering expectant mothers and new mums about the benefits of exercising safely and effectively at this special time and in doing so, it bring me immense joy.

I also know what marketing works, what doesn’t and why so many Pre/Postnatal Specialist AREN’T as successful as they’d like to be.

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5 Things You’re NOT Doing as a

Pre/Postnatal Specialist to Help

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I hope it makes good reading!

Postnatal-57It seems like HIIT (High Intensity Interval Training) is THE new thing in fitness.  I’m well and truly sold on the idea because nowadays it’s the only way I train myself.  What about you?

Quite simply, what other workout gives you maximum fat-burning results in less time?  It’s awesome.

Gone are the days where we encourage clients to do slow, continuous-paced cardio workouts, and this certainly should apply when it comes to training our new mums too.

Is HIIT suitable for the postnatal client?  Well, yes and no.

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2_picture of bookI’m sure you’re aware of the benefits of Blogging and sending out client newsletters, but I’m often asked in my closed Facebook Group for Ante/Postnatal Instructors “What should I write about?”, so I’m here to help.


I’m going to start with the “101 in article writing and blogging”.  Are you ready?  Well, basically, if a client asks you a question in class, write a blog post about it.  It’s as simple as that!


Answering clients’ frequently asked questions is where I get the majority of my ideas from for newsletter articles and blog posts.  They’re a great resource.
If you’re newly qualified, your Level 3 Ante/Postnatal manual should give you fairly up-to-date statistical information, so you could start quite simply with answering these questions, just by flicking through the data in your manual:

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Postnatal-34-300x225I know how frustrating it is myself to spend time writing good quality blog posts, newsletter articles and emails only to find that clients don’t read them.

You put your heart and soul into researching a topic, you provide thorough answers to FAQs and write what you think is really relevant content.

Yet when you log in to your email software program to check the open rate ater a campaign is sent, it leaves you feeling less than excited.

There are a few tricks of the trade that you can apply to get your clients to sit up, take action and open your emails, so keep reading…

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PregnancyIf you’re wanting to set up a pregnancy Pilates, fitness or exercise session, you need to be aware that certain times will work better with prenatal clients.

Fatigue hits them hard, so it’s important to choose a day and time during the week where mums-to-be don’t feel too tired too attend.

Days that work are:

  • Mondays, Tuesdays and Wednesdays – because they’re at the start of the week
  • Saturdays and Sundays – because they’re at the weekend

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Prenatal-125Today, I’m answering a quick question a Pre/Postnatal Instructor asked me recently regarding whether circuit classes were suitable for pregnant women.

My answer to this question is most definitely YES.

Interval-style training is a great way to train prenatal clients because:

  1. clients can work at their own pace,
  2. varying levels/trimesters can be accommodated in one setting,
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Postnatal-12When it comes to customer retention and a pregnant/postnatal population, it’s pretty tough going.

If you’re lucky, clients join you at around 20 weeks pregnant.  They stay until they’re due to give birth, go off and have their baby and sometimes return to us in a postnatal setting.  But not always.

One of the best things you can do to to build rapport, gain clients’ trust and educate them in the process is by sending out a weekly newsletter.

It’s your role as an Ante/Postnatal Specialist to empower, educate and impart knowledge.  Don’t ever see your newsletter as SPAM.  Use it as an opportunity to let your clients get to know you as a person, find out about the services you offer, and help them make sense of all of the misinformation available online.

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