Claire - FB top tip - increase reachHow’s reach on your Facebook Page right now?


If it’s abysmal, then you most definitely want to keep reading!


Did you know you can actually see when your clients most often log on and check Facebook?!


Awesome right?!


Why is this important though..?


Well, you may find that you’re churning out all of this great content. For example:


  • blog posts,
  • hints and tips,
  • videos,
  • answers to FAQs,
  • links to news articles,
  • memes,
  • inspirational quotes,
  • behind-the-scenes pics,
  • Facebook live sessions

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Wow – what a great time @PilateswithPriya and I had File 13-10-2015 12 49 33on Tuesday 13 October 2015!

Not only did we have an amazing selection of Pre/Postnatal Specialists jump online, but…

…we also had none other than @Jacqueline_Gold (CEO of Ann Summers) join in the conversation, tweet and retweet us!

How cool’s that?!

You can see the details in the pic here:

The topic for this month’s #ppnchat was Twitter Tips For Pre/Postnatal Specialists.


I think you’d have to agree that when a well-known inspiring business woman pops in to give support – it kind of endorses the notion that Twitter is pretty cool!

Twitter has a completely different feel to Facebook.

If you missed the #ppnchat and really want to learn how to get to grips with Twitter…

..Don’t worry!

You can read the full transcript of tweets, as they happened, here:

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2015-01-30 12.30.57-1

Theo Paphitis being welcomed onto stage

I spent all of Friday at the ICC in Bimingham at one of  the BEST networking and business Events I’ve ever had the privilege to be invited to.

Theo Paphitis (ex-Dragons Den and Entrepreneur) runs a competition every Sunday evening on Twitter called #sbs which stands for Small Business Sunday.

If you’re not on Twitter, get yourself on there, because you too could WIN yourself this Award.

Here’s Theo on stage – he’s in his element, eh?

#SBSEvent2015 wasn’t just about Theo.

He’s passionate about small businesses, and if you’ve ever read his book or know anything about him, you’ll understand where this drive comes from.

He wants you to succeed.  You, the sole-trader.  You, the one-man-band.  You, the tiny online business that operates from your spare room.

Theo Paphitis gets #SBS noticed in The Sun

Theo Paphitis gets #SBS noticed in The Sun

This is the THIRD #SBS Event I’ve attended (having won this Award in August 2011) and every year they get bigger and bigger, and indeed better and better.

There’s plenty of time set aside for networking and talking shop with other small business owners.

This year, I must’ve had a magnet attached to me, because a high percentage of the people I talked to or randomly sat next to to strike up a conversation with worked with pregnant or postnatal women.

What are the chances of that happening?

It was a great day of inspiration, and because there were plenty of breaks in between speakers etc, I managed to build my network of contacts not just for me, but for you reading this too, if you’re a Pre/Postnatal Specialist somewhere in the UK.

2015-01-30 14.28.15

Question Time with the Expert Panel

At this year’s Event, Theo held a ‘Question Time’ with 3 speakers, all from different businesses and backgrounds.

  • Judy Naake – St Tropez
  • Julien Callede –
  • Rob Forkan – Gandys flip flops

After hearing these success stories, the focus was then placed on the audience and we were then able to ask questions from the Panel of Experts.

This opportunity doesn’t happen very often as you can imagine, and the questions were a mixture of pleas for help, offers of work/contracts and good solid advice.

I guess the moral here is: if you don’t ask you don’t get and that was evident.

If you’d like to know more about how I won the #SBS Award, follow me on Twitter here and I’ll show you how simple it is.

For those of you who actually use Twitter regularly, you’ll know what an awesome platform this is.


Twitter has a completely different feel to it than Facebook.


And, with the recent mindset change that Facebook has made to Pages whereby it’s becoming a ‘Pay to Play’ service, it might make sense for you to focus your energies elsewhere.


Twitter is great for networking, finding local baby businesses, reaching out and it can really help raise your profile.


Here are some of my success stories from using Twitter:

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WOWButton (2)I can’t believe it!

I’m a #wow Award Winner (#wow = Women On Wednesday)!

This is really prestigious Award from a very prominent female entrepreneur, @Jacqueline_Gold.

If you don’t use Twitter for business, what’s stopping you?!

Follow me here: @ClaireMockridge

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14_tweet birdSo today I thought I’d cover a fairly under-used marketing platform by Ante/Postnatal Specialists, and that’s Twitter.  So many times I hear Instructors say to me: “I just don’t get Twitter”, or “No one talks to me”, or “How do I get more followers?” etc.  Let’s hope, after reading this article, you’ll be less “in the dark” about how Twitter works, what sorts of things you should/shouldn’t be posting on there, and why it’s so incredibly useful in business.


Let’s talk taglines to start with.  You know the Mastercard adverts on the telly?  What’s the tagline at the end? That’s right, it’s: “There are some things money can’t buy.  For everything else, there is Mastercard”.  What about Nike in the 80’s?  Remember it?  “Just do it”.  Cool.  Ok, so we’re getting somewhere.

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