So, I had the pleasure of Theo Paphitis’ company on Thursday 28 November 2013 at his #SBSEvent2013. It was pretty much the highlight of my year, to be honest.
You may not know, but Theo (we’re on a first name basis now), selected my business as a winner of his Small Business Sunday (#SBS for short) Award a while ago.
All the #SBS winners, past and present were invited to one big shin dig at the ICC in Birmingham for networking, a look at what’s new in the world of #SBS and to learn from Theo’s ‘Panel of Experts’.
The marketing budget for the Event was pretty small now that think about it, which was actually very clever. Everyone who won an #SBS Award uses Twitter, so to get the message out there, all that was required was for us to watch Theo’s Twitter feed, click on a link to register our name and our Guest’s name and once everything was finalised, we received an email back with our invitation.
I took my PR Agent, Yvonne Radley, with me to the Event. She’s great fun to hang out with on a personal level, but I knew she’d thrive in the networking section, because so many small businesses don’t know the first thing about getting their name out there to the media, or increasing their brand awareness and company profile. It was quite eye-opening.
On arrival, we lined up to register and as you can see I kind of got ‘papped’ by Theo Paphitis’ professional photographer! 🙂
It was a fabulous day out for networking with other small businesses, we got our photo taken with Theo (great for PR!), had access to his ‘Panel of Experts’ on topics such as e-commerce, finance, logistics and marketing and of course were treated some amazing inspiration from the big man himself.
Since winning Theo Paphitis’ #SBS Award , I’ve:
- gained a huge Twitter following,
- been in the local newspaper,
- featured on BBC Radio Nottingham, and
- increased exposure for my Pregnancy Fitness DVD “Don’t let your BUMP get in the way!” and Postnatal Fitness DVDs “Now it’s YOUR time!”
It’s been great exposure for my business www.clairemockridge.com on a local scale which aside from selling pre/postnatal fitness DVDs also operates pregnancy exercise and postnatal fitness classes for expectant women and new mums in West Bridgford, Nottingham, UK.
If you’re a small business owner yourself, or know someone who is, my suggestion would be to get on Twitter NOW, (you can follow me here and I’ll show you how it’s done if you like) and make sure to send @TheoPaphitis
a tweet using the #SBS hastag on Sunday between 5:30-7:00pm. You never know your luck – he may select you/your friend’s business too.
All winners of the #SBS Award have the opportunity of ‘pitching’ their business to a panel of businesses called #SBSAngels, that Theo personally invested in whilst he was on Dragons’ Den.
There’s £50,000 up for grabs if we’re chosen as a successful investment.
Wish me luck!